In line with the theme, sticky notes which were first used in the movement in 2010 will make a comeback this year. They will be used to remind Singaporeans to always speak well.
The movement will be officially launched by Minister for Information, Communications and the Arts, Dr Yaacob Ibrahim, on September 27.
Chairman of the committee for this year's Speak Good English Movement, Mr Goh Eck Kheng, said the movement was launched 12 years ago by then Prime Minister Goh Chok Tong and its emphasis has since evolved.
He said: "In the beginning, there was the need to help people realise that there is a difference between Singlish and standard English. Then there was a need to help people be aware that they need to speak English well.
"I think the shift now is to make people conscious of the way they speak. So we're asking people to listen to themselves, listen to their friends and begin to take practical steps to improve (their spoken) English."
Mr Goh said Singlish may be a part of Singapore's identity, but it cannot be used in an international context.
The best way to speak standard English confidently is to keep practising it.
English Language Institute of Singapore's principal, Wai Yin Pryke, said: "Many people who use so-called bad English or even Singlish in the workplace, they know that there is this thing called standard English or good English that exists somewhere. Perhaps they do it to build relationships.
"Certainly when you speak to each other quite informally, it builds certain sort of camaraderie and you're just not too formal about things. But then the issue is that after a while, you lose your ability to recognize what is good English and what is standard English. So that makes code switching more and more difficult. So in a movement like that, it makes everybody stand back a little and think, 'Okay, what am I doing now?'"
And members of the committee said it is all the more important for parents to be role models for young children by speaking standard English.
Singaporeans are encouraged to write their favourite phrase or quote in English on a sticky note and paste it on themselves or their personal property.
They can then take a photo and upload it on Twitter or Instagram with the hashtag #goodenglishsticks.
Mr Goh said: "To write something in grammatical English, something witty, is meaningful to them and it is just an exercise to make people conscious and to share their thoughts about the English language and to have a bit of fun."
Sticky notes will also be used to make fashionable outfits and colourful wall murals - a reflection of how vibrant the English language is.
Over the next month, the movement is expected to gain momentum through a series of workshops on pronunciation and grammar held at public libraries, shopping malls and language schools. (Source)
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